Xiaomi ShareSave E-Commerce Platform Launched In India To Enable Ordering Products From China

Xiaomi ShareSave E-Commerce Platform Launched In India To Enable Ordering Products From China

Xiaomi ShareSave E-Commerce Platform Launched In India To Enable Ordering Products From China

by January 26, 2019

Xiaomi, the Chinese mobile and electronics manufacturing behemoth, has launched its own e-commerce platform ShareSave in India. It will feature as an app on the Google Playstore and enable Android users from India to order Chinese products that are currently not available in India and will have to be procured from outside. The social e-commerce platform will be the key element of this mobile app. The social e-commerce platform enables users to purchase apps in an instant or club with their friends and family to purchase the same and get discounts. While the ShareSave app is available on Android, the company is yet to disclose if it will release an iOS version or a web-based version of the app.

Order Xiaomi products as soon as it is launched in China

Xiaomi posted about this new launch on its official blog. The idea of the platform is to enable its large Indian audience base to purchase its products as soon as they are launched in its home country China. Xiaomi has conveyed that ShareSave is a global initiative, but it has chosen India to be the launch market for the platform.

In its blog post, Xiaomi said, “Xiaomi strongly believes in the power of communities and Mi Fans, and the social aspect of ShareSave is a perfect reflection of this. ShareSave allows for a place where Mi Fans connect, enjoy and share a unique #SharetoSave shopping experience. It also serves as a testing ground for key markets, allowing Xiaomi to learn more about the local demand for various types of product.”

Social e-commerce for Discounts and Lower Prices

Xiaomi has explained that the platform will provide users the option to pair-up, drop and kickstart. In the Pair-up mode, a user will be able to team up with a friend or a family member and both can avail a fixed discount on the product. The Drop option enables users to select their favourite product from the portfolio of products and then invite friends and family members to that drop. As more and more friends join in, the price of the product will keep going lower. As soon as price of the product keeps going down and reaches a target price, the user who initiated the drop will get the product for free or at a 50% discount. The “Kickstart” mode enables the user to back the desired product for an initial payment of $0.2. When the product is successfully funded, the user will be eligible for a reward of ten-times the funding amount in the form of a shopping voucher. In addition to these modes, the buyers will have the option of purchasing the products outright.

Xiaomi also announced in its blog post that it has partnered up with 100 IoT and lifestyle companies for ShareSave. A lot of this is from its own incubation platform. Xiaomi has ensured full local support for devices purchased from the platform as well as an assurance of doorstep delivery. Some of the currently listed products on the ShareSave platform include Mi x Wiha Precision Screwdriver, Yeelight LED Light Bulb (Color), and Soocas Sonic Electric Toothbrush X1 Lite.