Why That Bite In The Apple?

Why That Bite In The Apple?

Why That Bite In The Apple?

by November 1, 2012 0 comments

If you think that Adam and Eve are reasons behind that massive bite in the Apple, you seem to be too far away from reality. The logo that you now see at the back of your iPhone or your iPad was not created in a day’s time. There are various legends and myths surrounding the bitten Apple, but its obvious that not all are true. So, if you are too curious to know what the actual story is, lets together investigate into the matter to find out.

Ron Wayne, the co-founder of the company created the very first logo for Apple. It depicted Isaac Newton sitting under the most famous apple tree. By now you must have got that ‘Apple’ connection. But, hold on. That’s not where the bitten Apple came from. Newton, however, had to soon move out from the scene as Steve Jobs felt that the logo was a bit too intellectual.

Art Designer Rob Janoff in 1977 made an attempt to design the second logo for the company. This time, the concept was very simple – a rainbow themed apple with a bite on the left. The logo remained unchanged for two decades until Steve Jobs in 1997 decided to give up that multi-coloured look and bring in a really solid coloured design. But, the bit still remained.  Now, where did this bite come from? Why would anyone want to have a ‘Bitten Apple’ as a logo? There has to be a reason.

According to a legend, the ‘Bitten Apple’ was a tribute to Alan Turing, the man responsible for laying down the foundation for modern day computing. Turing was found dead on 8 June 1954. According to the post-mortem reports, Turing’s death was a result of Cyanide poisoning. A half bitten apple was found besides his bed. But, was the logo actually a tribute to the great computer scientist Alan Turing? Not at all.

Many referred to the bite as the one that symbolized knowledge, a legend that takes you back to the time of Adam and Eve in the garden of Eden, remember? And of course, many believed that Apple played around with the word ‘Byte’ a term often used in computers. But, all of these stories did lack a strong base.

Last it was Rob Janoff once again coming up with a bang. He stated that the reason behind the bite in the Apple is quite crystal clear. The bite stays in just because the tiny Apple looks like an Apple and not a cherry. And when the designer himself tells you that, you surely need to buy it. But, unfortunately Steve Jobs once again decided to stay mum. Had he been here today, he would have surely been able to dismiss those myths and legends, thereby showing us the entire picture. However, for now, you got to stick with Rob. ‘It is an Apple and not a Cherry’.


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