Who in India is buying What, Where and Why? (infographic)by admin August 9, 2012 0 comments
Did you know that out of the total number of online shoppers in India, 66.5 % are males and 33.5 % are females, and most of these shoppers reside in the metros with Mumbai right at the top with 26.8 %. So, what are Indians busy buying online?
As per the survey conducted by compareraja.in, Indian online shoppers buy almost everything from laptops to mobiles, books to home appliances. Where do the shoppers prefer comparing the products? Moving away from high street stores, shoppers now prefer to compare products and prices on Google, checking out online ads and receiving recommendations by word of mouth. Social Media is presently the most popular comparison source with these online shoppers at 49.6 % out of the total 87.8 % of Social Media presence in India.
Ever wondered why the number of online shoppers in India is increasing every second? Obviously, because of convenience, low prices, easy availability of products and their quick comparison online. Now, if you have never shopped at an online store before, you have a bunch of genuine reasons to get started right away.