What are brothers gifting their sisters this Raksha Bandhan?

What are brothers gifting their sisters this Raksha Bandhan?

by August 25, 2015

To understand the consumer behaviour a tad better and get an enhanced insight of the changing market trends, Compareraja team keeps carrying out different online surveys every month. This month we wanted to get a better understanding of what Indian brothers are considering as the best gifts for their sisters on this Raksha Bandhan. Amidst all the talks about changing trends, we now firmly believe that there is certainly a shift in the way gifts are bought.

Infographic compareraja raksha bandhan

The survey was conducted on CompareRaja’s social media handles and other engagement platforms. Over a thousand respondents took the survey and these findings favour the following:

  • About 31.8% of the respondents who took the survey chose gift vouchers as the most preferred gift for their sisters on Raksha Bandhan.

  • Nearly 24.4% of the total respondents feel gadgets are an absolutely lucrative gifting option for their sibling.

  • Another interesting fact that came to light was that out of the 24.4% gadgets; mobile phone was the most popular gadget, followed by tablets, laptops and cameras.

  • More than 88% people prefer shopping for the gift items online over offline.

Our Take:

This survey came as quiet an eye-opener for us, the results make it quite evident that people consider gift vouchers from premium brands as the best gifting option for their lovely sisters. The reason behind this change in approach comes from the fact that gift vouchers offer more flexibility and freedom to shop for anything.