Vu Ultra Android TV Range To Launch In India Through Amazon From September 28th

Vu Ultra Android TV Range To Launch In India Through Amazon From September 28th

Vu Ultra Android TV Range To Launch In India Through Amazon From September 28th

by September 21, 2019

Vu, a pioneering television manufacturer in India, has launched its latest range – the Vu Ultra Android TV. The new range of smart TVs will be available for sale on Amazon from September 28 onwards. The company has taken a completely new direction with this TV. It was working with Flipkart earlier and had been selling its key products on Flipkart.

However, the company has gone in a different direction with its latest range. The Vu Ultra Android TV range will be its first product that will be exclusively launched on Amazon. The new range of TVs from Vu will be available in three size variants – 32-inch with a HD resolution of 720p, 40-inch with full-HD resolution of 1080p, and 43-inch with full-HD 1080p resolution.

The Vu TVs will launch in time to encash the Amazon Great Indian Festival that will begin on September 29. However, Amazon Prime users can buy the TV range a day earlier, i.e. from September 28 onwards. While Vu has not yet revealed the prices of the smart TVs, it is expected to be highly competitive considering the fact that the budget smart TV segment in India is already a crowded space.

The Vu Ultra Android TV range is powered by the latest version of Google’s Android TV i.e. the Android 9.0. Devita Saraf, Chairman of Vu has conveyed that the new TVs will be running the stock version of Android TV and will be compatible with various apps and video streaming services including Netflix, Hotstar, Amazon Prime Video, and YouTube. Due to the collaboration with Amazon, Vu TVs will now offer a Prime Video hotkey on its remote control. “The Ultra Android TV range from Vu will offer smart connectivity through the popular Android TV platform at affordable price points,” said Devita Saraf.

 

As per Manish Tiwary of Amazon India, the company has seen big growth in the TV segment, and it is looking at the segment positively going forward. Vu televisions have been available across online and offline platforms. However, some product lines from the portfolio will be exclusively sold through certain platforms. The Ultra Android TV range being exclusive to Amazon India is a case in point. Vu offers users a comprehensive portfolio of big-screen and 4K TVs, including the Vu 100, a 100-inch 4K TV that is priced at Rs. 20,00,000.