Vu Televisions emerge as market leaders in 4K and in large size category in India

Vu Televisions emerge as market leaders in 4K and in large size category in India

Vu Televisions emerge as market leaders in 4K and in large size category in India

by October 16, 2019

Vu Televisions, a California- India luxury television brand and a leading player in the Android TV segment, has furthered its success by leaving behind Sony to become the market leader in the 4K segment. Vu managed to sell over 1,50,000 televisions in the second half of 2019. The brand has seen 30% year on year growth since its inception in 2006. Vu is also responsible for bringing into the market the world’s first 100inch television, Vu 100, because of which the company remained the single largest player in the large size television category.

Vu was one of the first brands to bring affordable smart TVs to India with strategic e-commerce partnerships. With each new launch, Vu is focused on delivering high quality viewing experience. They are also providing consumers with upgraded television choices. 4K Vu TV is priced at INR. 20000/- to ensure that every household can adopt a high-end lifestyle product. 

Commenting on the Vu TV’s sustained leadership, Devita Saraf, Chairman, Vu Televisions said, “The Indian market demands a perfect mix of innovation and technology at the right price point. Today, television is not just a device for viewing entertainment content but is a go-to screen for work, fitness, and socialising. We understand the evolving needs of our consumers and have stayed relevant all along with our unique product offering. Today, this celebration of our leadership across the large-size TV and the most sought-after 4K TV category is a testimony of our strong reach across a diverse segment of audiences and we’ll continue to innovate on this path of consumer centricity as we move forward.” 

Vu brand offers smart TVs across 6 categories in 10 different sizes. Vu recently launched the Ultra Android TV with the salient feature of Pure Prism Grade High Brightness Panel. 

More about Vu 100 4K Super TV

Vu Super TV is the largest 4K television in India. The super TV comes with 2 operating systems in one Tv, Windows 10 and Android 8.0. The customers can choose the operating system they want to use completely based on their preference. The operating systems are supported by Intel: Core i3 / i5, the fastest processors. It also provides the customer with 120GB SSD + 4GB DDR. The all-in-one LED TV with TV Tuner, has an in-built Windows10 PC with the option of Skype Videoconferencing for boardrooms, meeting rooms, cabins, etc. It also comes with a wireless QWERTY keyboard with an air mouse for easy access. 

VU 100 also comes with JBL speakers with inbuilt woofer and 2000-watt sound for a powerful surround sound experience. The Dolby and DTS audio transforms the TV into an entertainment powerhouse. The television also has 3 USB ports, Bluetooth 5.0 and HDMI, AV, YPbPr, RF connectivity. It also comes with a wall and floor mount, remote control with keyboard, AAA battery and the user manual.


About Vu 

Vu was founded in 2006 by Devita Saraf and is a California- India company. It is the largest selling Tv brand across all e-commerce websites in India. Vu televisions are designed for new age consumers who yearn to experience great visual and clear sound. Vu has been leading innovation in the premium television industry with 4K, QLED, Android and Large size displays.