Vu Premium Android 4K TVs Launched In India At A Starting Price Of Rs 30,999

Vu Premium Android 4K TVs Launched In India At A Starting Price Of Rs 30,999

Vu Premium Android 4K TVs Launched In India At A Starting Price Of Rs 30,999

by March 17, 2019

One of the earliest brands to offer smart TVs at a competitive price, Vu, has launched its Vu Premium Android 4K TV range. The TV will be available at a starting price of Rs. 30,999 and can be bought from both online and offline retail outlets. The entry of Chinese consumer electronics giant Xiaomi into the Indian market has brought down the prices of smart 4K TVs to less than Rs. 1000 per inch of screen, even for established brands.

Vu TV is available in the four size variants. These are the 43-inch, 50-inch, 55-inch and 65-inch TVs. Irrespective of the size of the TV, they are all powered with 4K-resolution (3840×2160 pixels) and LED display panels. The TV will also support HDR10 and Dolby Vision for high dynamic range content, along with Dolby audio tuning. Vu TV will run on the official Android TV platform. It will run the Android 8.0 Oreo, and Google Assistant. It will come with support for apps listed on the Playstore. It will also be empowered with Google Assistant.

The TV range will also pack in the Vu ActiVoice remote. The remote will have dedicated buttons offering direct access to the Google Assistant, YouTube and Google Play. The Vu TVs will be priced at Rs. 30,999 (MRP Rs. 43,000) for the 43-inch option, Rs. 36,999 (MRP Rs. 51,000) for the 50-inch variant, Rs. 41,999 (MRP Rs. 59,000) for the 55-inch model and Rs. 64,999 (MRP Rs. 1,10,000) for the 65-inch smart TV. The TVs can be bought through e-commerce marketplace, Flipkart, and through the company’s official website.

The Vu Premium Android 4K TV range will give competition to the recently launched Samsung NU6100 range directly. While the Samsung NU6100 starts at Rs. 41,990 on Flipkart for the 43-inch version, going up to Rs 61,990 for the 55-inch model, the Vu TV will be priced more competitively. The fact that the Vu TV runs Android may also help it to score over Samsung’s smart TV interface on the NU6100 series.

The Android TV platform has been in a spot of bother recently due to a privacy issue that compromised personal information and images of countless users. The bug was originally discovered on a Vu TV but was established later that the defect was with the Android TV platform itself and not any specific TV manufacturer.

Commenting on the latest development, Devita Saraf, Chairperson and CEO, Vu TV said, “Vu is on a mission to completely revolutionise the video viewing experience by orchestrating the perfect confluence of innovation and technology. The Premium Android 4K TV range is in line with the same vision, extending to our customers a host of ultramodern features that are also easy on the pocket. We are confident that Vu’s Premium Android TVs, much like its predecessors, will emerge as a chart-topper in the market.”