Top 4 Indian Phone Manufacturers in 2017

Top 4 Indian Phone Manufacturers in 2017

Top 4 Indian Phone Manufacturers in 2017

by October 26, 2017

With more than 300 million smartphone users in India and the radical pricing model adopted by Jio, there has been a sustained traction in the mobile industry in India. No wonder that this growth is continued to happen at a frantic pace and reach 442.5 million users by 2022.

With this growth, the landscape of mobile manufacturers too is changing rapidly. While the initial foray was led by Samsung and Nokia, many people are increasingly preferring Chinese and Indian mobile phone brands. The reason why these Asian giants have managed to eat into the global leader’s market share is that of the sweet pricing they offer on their handsets. This makes the smartphones from India and China a great buy. If we consider just the Indian manufacturers, then names like Micromax and Lava have captured the nation’s attention with their heavy-duty features and modern day specifications.

If you are interested to explore the different Indian smartphone brands, then here is a quick and brief compilation:

1. Micromax
Market share – 2016
It held a market share of 10.03% in 2016 which shriveled to 8.9% by Q3 2016. This was in stark contrast to a time when it had overtaken Samsung to be the largest phone manufacturer in India.

What it offers
With its diverse array of handsets (both smartphone and feature phones), Micromax seeks to enlarge its market share and dominance in the India market. Its offerings include Evok series (in budget phone category), the Canvas Infinity (flagship model) and Bharat series (entry level phones).

Oct-Nov 2017 updates
Its new Bharat 2 Ultra is recently launched in collaboration with Vodafone. The sub-Rs. 1000 phone offers great specs and 4G compatibility which makes it a great buy in the price-sensitive Indian smartphone market. With this launch, Micromax aims to regain its position as one of the top 5 players in the smartphone manufacturing segment. It remains to be seen if this move can recreate the golden period of 2010 for the brand which was then the largest low-cost feature phone handset maker in India.

2. Lava
Market share – 2016
A recent CMR study shows a 29% jump in Lava phone shipment (from 5.4 million to 7.1 million). With an aim to have 1,65,000+ outlets across India, Lava has set its sights on a Pan-India reach. With this, it seeks to garner a 20% market share from the 9.8% share in Q3 2016.

What it offers
Lava offers models across different performance and price categories. From 256MB RAM to 2 GB RAM, from single core to octa-core, from feature phones to smartphone, it makes it all. The 5.5-inch octa-core Lava z25 with 4GB RAM is the handset maker’s flagship phone currently.

Oct-Nov 2017 updates
To fend off competition, it has recently partnered with Aircel to provide unlimited data to its users. This move was made given the growing reach of Reliance Jio. Its recent TV commercials also promote the fact that the Z series phones currently in the market can be bought and used for 30 days. If the user is not satisfied he can return the phone, no questions asked. Such a bold move has piqued viewers’ attention, and sales are likely to go north in the coming months for the Z series.

3. Karbonn
Market share – 2016
With a 5.4% market share in Q3 2016, Karbonn is facing tough times from the onslaught of Chinese brands like Oppo, Vivo, and Gionee.

What it offers
The company has a great lineup for multiple needs/ segments – from a 4 inch A41 to a 6 inch Aura Note 2, it provides a plethora of options for a phone buyer in India. The 5.5 inch Aura Note 2 is the company’s flagship brand currently. The quad-core Android N device comes with 2GB RAM and OTG support. Karbonn’s 6 inch Aura Note Play is another excellent offering in the 6 inch and above screen size section.

Oct-Nov 2017 updates
As is the case with other handset makers, it sees a strategic partnership with Airtel to ward off intense competition from domestic and Chinese players. Under this deal, it will retail Karbonn A40 4G smartphone at Rs. 1399. Pitching it as most Indians’ first 4G smartphone will help it counter the growing threat from Reliance Jio’s unlimited data plans.

4. Intex

Market share – 2016
With a 9.8% market share, Intex has a considerable presence in mobile handset manufacturers in India.

What it offers
The Turbo+ 4G is Intex’s way of countering Jio’s massive 4G outreach tactics. The VoLTE smart feature phone retails at the Rs. 700 to Rs. 1500 range for multiple variants. It also retails low-cost models in the ECO series and Ultra series phones. The 5.2-inch Aqua Lions X1+ is the company’s flagship phone and offers specifications like 1.3 GHz Quad Core processor, 3GB RAM, shatterproof glass, fingerprint sensor, and Android Nougat OS.

Oct-Nov 2017 updates
This brand has various strategic tie-ups and deals to improve its position and deliver superior value to the customer. One is the Vodafone-Intex offer, where an Intex 2G feature phone user can get 50% cashback on Vodafone prepaid recharges. When you recharge your Vodafone number on Intex feature phone with a voice pack of Rs. 100, you get a cashback of Rs. 50, which effectively gives you Rs. 150 worth of talk time. Also, for all 2G feature phones activated post September 1, 2017, Intex is offering a 180-day replacement warranty as a ‘Special Service’.

These brands are at the forefront of mobile device manufacturing and are known for their stellar quality. They will be your top picks in case you are looking for a Made in Indian smartphone brand for your next purchase.