Finally, Apple announces the launch of its iTunes Store in India apart from South Africa, Turkey, Russia and 52 other countries. So, Apple is now having its store in 119 countries across the globe. Earlier, iTunes in India was just an ordinary online marketplace for free ebooks and podcasts. However, with the official launch of the store in the country, you now get an access to DRM-free high quality music.
According to a reliable source, the digital music share in the Indian music market is likely to shoot from 49 % right up to a whopping 79 % by 2015, which is more than just amazing. In case you didn’t know, mobile downloads in India account to around 50 % of the total music revenue.
The songs at the store are priced at an average of 7 bucks each while an entire album will cost you somewhere around Rs. 70, unlike the iTunes Store in the US where a single track costs you around $0.99. It is expected that the launch will greatly encourage the introduction of paid download services in India. Over 400,000 songs are exclusively made available for Indian customers and this is sure to get the store a great response.
Will the Apple iTunes face a serious competition from other online digital media stores in India? Hungama is already enjoying a massive subscriber base of over 50,000 paid users and the figure is likely to grow thrice in the next one year. Interestingly, Hungama also recently made its mark in Singapore and the Middle East, and this is sure to cause a bit of a trouble to iTunes, may be not on a global base, but at least in India. However, Hungama is not the only biggie going one on one with Apple. Other likely competitors include Nokia Music Store and Flipkart’s Flyte.
Piracy is one of the major issues that have been haunting the Indian music industry for a very long time now, and iTunes claims to bring it down by offering high quality content for its customers. It will obviously be wise to download a low priced music album from the iTunes then to download low quality pirated version of the same from a torrent website.
In order to make a purchase from an iTunes Store, you need to have a valid credit card. This would definitely be a turn off for you if you don’t have one. Nokia surely seems to be scoring on this one, as the company recently announced operator billing service in conjunction with Vodafone. But, that doesn’t mean iTunes is here to fade away. Of course, Apple may have a hard time putting things in the right place at the start. But, once iTunes achieves a decent customer base in India, there is surely no turning back.