Samsung’s Ultra-Premium The Serif TV Line-Up Launched With A Unibody Design

The Korean giant, Samsung, is back again with one of the most superior TV line-ups. The new range is named The Serif, and the brand is calling it Unconditionally Beautiful. With a unique design language, the TV unit can be installed anywhere, either with or without the stand. The design aesthetics of this TV resembles quite a bit with the letter ‘I’. This design language will also easily blend in with your place’s interior as it sports a very minimalistic look.

Samsung The Serif TVs specifications and key features

This new line-up from Samsung will come in 3 size variants, 43″, 49″, and the biggest one will be at 55″. While digging more in, the TV is equipped with all the connectivity features. You will get AirPlay 2 so that Apple devices can connect too. As it’s a Samsung product, you will get a Bixby voice assistant. However, it also packs Amazon Alexa and Google Assistant. All the variants will also sport NFC, you can tap your phone on top of the TV, and it will get connected automatically.

With the Serif TV line-up, Samsung offers ultimate picture quality, a best-in-class display that sports Quantum Dot tech and HDR10+ support. The key feature of this panel is that it adjusts the brightness level in real-time based on the content and the frame-to-frame basis. The TV is also equipped with marvelous color volume, AI upscaling, and adaptive picture tech. The Serif will also feature AVA (Active Voice Amplifier), which will adjust the volume levels to dissipate the background noise to a reasonable extent.

Pricing and availability

Samsung has launched The Serif in the premium TV range and has been priced that way too. The 43″ base variant is priced at ₹83,900, the 49″ one at ₹1,16,000, and the high-end 55″ option is priced at ₹1,48,900. Initially, the Serif TVs will be on sale on Amazon, Samsung online store, and selected Samsung Smart Plazas.