Samsung has unveiled its premium The Frame TV in India. The television promises great picture quality and turns into a piece of art when turned off.
First showcased at CES 2017, TV has already won the ‘Best of Innovations Award’. The Frame boasts of Samsung’s no gap wall-mount, which keeps the TV against the wall. It gets rid of the messy cables by turning them into a single transparent optical cable.
The Frame offers UHD picture quality. When powered off, it does not fade to black like a conventional TV. It has an Art Mode feature, which display’s your favourite masterpiece on TV. The images can be picked using a mobile app.
The TV comes pre-loaded with over a hundred works of art by renowned global artists. With options in 10 different categories – including wildlife, landscapes, drawings, and digital art. By signing up for a monthly subscription, you can access additional curated art. For self-obsessed people, there’s even an option to beam your photo as a wallpaper.
The Frame is able to switch from its various modes using both a brightness sensor and a motion sensor. The brightness sensor seamlessly adjusts to ambient lighting so that The Frame truly blends into your living room. A motion sensor allows The Frame to know when someone enters or exits the room. This enables it to enter a power saving mode when no one is watching and to switch back on automatically when someone is around.
The Frame TV comes in two sizes. The 55-inch panel is priced at Rs 2,74,900. The 65-inch unit will set you back for Rs 3,99,900.