
Realme Collaborated With Flipkart To Sell Smart Home Devices & Accessories Through Its Sub-brand DIZO; Few Details
In a recent business partnership, we have seen Realme’s TechLife brand DIZO with e-commerce magnate Flipkart. DIZO will design and manufacture a range of products that will be categorized in four sections, smart care, smart home, accessories, and entertainment. These products will be listed in the aforementioned categories on Flipkart app.
The Chinese tech giant Realme has revealed its TechLife brand DIZO in May and it will deal with the AIoT devices’ segment. Having this partnership at their disposal, the brand plans to use its supply chain along with having someone with better understanding of the Indian market. It is rumored that DIZO will be launching a few devices in July.
Here’s the tweet:
DIZO: Flipkart partnership
Though there are various brands that are manufacturing the smart devices and what DIZO is planning is to help its products reach the consumer base that is in the small towns along with the metro cities. The easiest way to implement this is by using the existing bandwidth of delivery channels and blend it with the local resources that are available in the country. It will also help them to fathom the specific requirements of the Indian market. Flipkart’s huge user base will also help DIZO to enhance its reach in millions. Furthermore, it will offer better customer support along with much faster deliveries.
In the press release, Realme’s subsidiary claims that its primary focus is to provide enhanced customer satisfaction. To actually work on it, DIZO has established more than 315 service centers in a total of 310 cities. It is when there isn’t even a single product launched by the brand, yet.
The brand has revealed that it will be focusing primarily on the AIoT devices and by that, we are expecting products like TWS earphones, smart home products, smartwatches, etc. There are also a few reports that suggest the launch of three feature phones, prepared to give direct competition to the likes of Jio Phone and Nokia. On the FCC certification website, DIZO Star 300 and Star 500 were recently spotted.