QUACKING YOUR WAY TO PRIVACY v/s PERSONALISING YOUR SEARCHING

QUACKING YOUR WAY TO PRIVACY v/s PERSONALISING YOUR SEARCHING

QUACKING YOUR WAY TO PRIVACY v/s PERSONALISING YOUR SEARCHING

by April 6, 2015

Olden were the days when the hardbound Britannica Encyclopedia contained the answers to our questions. Now with the world at our fingertips, literally, thanks to that helpful l’il thing known as the internet, the use of a Britannica has been rendered obsolete. Search engines are the things of the hour with millions swearing their allegiance and loyalty to a particular one.

This is where the DuckDuckGo v/s Google battle comes in. Which one is better? Which of them suffices my needs? Which of them should be my default search engine? Well, you may look at the following images and decide for yourself as to which one best suit your needs…

DDGvsGOOGLE

Shakespeare was wrong when he said “what’s in a name?” Apparently, the name creates the first impression on the user and is thus, very important.

This image is concerned with the localization of results that these two websites present. DDG provides local results if you specify one in the settings or search query whereas all Google results are localized by default.

DDGvsGOOGLE3

When it comes to ease of access to the movers and shakers of the two search engines, DDG has its own forum and social network profiles where the staff can be easily reached. Google guidance is offered by forums, videos on YouTube, Google Webmasters Hangouts etc.

DDG has 2 ads at the top of the results page along with an affiliate program with eBay and Amazon whereas Google has about 11 ads and sponsored links on its results page.

And just how are these ads brought about? DDG displays the ads based on the search query while Google does it based on your search history, location, and personal profile information gathered through the Google services that you use.

DDGvsGOOGLE6

What search resources do the two use? DDG makes use of the Application Program Interface (API) of other search engines, its own bot, and crowd sourced websites like Wikipedia while Google too uses its own bot and uses crowd sourced websites like Wikipedia.

It may be difficult to choose between DuckDuckGo and Google; however both have their own pros and cons. It is up to you to decide for yourself whether you prefer localized search or keep your browsing private is paramount.