Online Media – “Changing The Trend of Contemporary Buying Behavior”by admin October 5, 2012 0 comments
In 1990 Sir Tim Berners-Lee created the first World Wide Web server and browser and afterword’s advancement in online industry took places. The concept of online shopping has started in 1994 when the German company called Intershop introduced its first online shopping system. In 1995 Amazon launched its online shopping site, and in 1996 eBay appeared. These days e-commerce is one of the biggest things that have taken the Indian business by storm. It is creating an entire new economy, which has a huge potential and is fundamentally changing the way businesses are done. It has advantages for both buyers as well as sellers and this win-win situation is at the core of its phenomenal rise.
Online marketing market size in India is estimated to touch Rs 2,000 crore by the next years. And that is the reason big players in the market are turning their advertising strategies towards online industry. On a statement HDFC Bank has said that they will launch 100 to 200 new online and digital campaigns every month. Being working in an online industry I can analyze the same, every month big merchant like Pepperfry.com, Myntra, Ebagsfull, Hushbabies, Seventy mm, Dominos etc. are coming up with many Affiliate networks like vCommission and making a business alliance which help them to supercharge their sales and make a buzz in the market. Trends are changing everyday so do the trend of shopping. People are now identifying the importance of opportunity cost which they use to spend while going for offline shopping. Same things people are getting online in a better way, now they get 3 basic advantages:
- Cheaper cost
- Time saving
- Product Research/Diversity
In India social networking sites like Facebook, Orkut, Twitter and Linkedin has millions of active users per day. Now companies are sitting up and taking notice of the importance of advertising through such websites. vCommission itself gives thousands of sales and leads every month through affiliates who are promoting facebook PPC ads. Experts felt that no company could now possibly ignore the power of social networking sites in creating today’s brands.
Have you ever considered buying a spare part for your phone or a laptop accessory that is not available in your area but you are getting it delivered at your doorstep at the cheapest possible prices. This is a power of online when people don’t get things anywhere they can get things online easily just by sitting at home so just Point, Click and Profit.