THE ‘ALPHA’ SET TO ‘IGNITE’ INTEREST: MICROMAX LAUNCHES TWO NEW WINDOWS 10 LAPTOPSby Rajshree Faria July 27, 2016
If Mahatma Gandhi were alive today, he would’ve been proud. In a day and age when everything foreign seems to be the superior choice, Gurgaon-based electronics giant, Micromax, has proven that you can design and manufacture the best electronics right here in the country.
Micromax recently announced the launch of two new laptops, priced competitively yet incorporating great features and specs. Named ‘Ignite’ and ‘Alpha’, the two new laptop series will cater to first-time users as well as those looking for a power performer.
Igniting quite some interest is Micromax Ignite LPQ61, sporting a 14-inch screen with a display resolution of 1366 x 768p. With inbuilt dual speakers, the Ignite is your quality entertainment machine.
Available exclusively on Flipkart, Micromax Ignite is priced at Rs. 18, 990. With Flipkart offering attractive EMI options, you could get your hands on the laptop for as less as Rs. 921 per month. The laptop also comes with a year-long onsite warranty, so that you don’t have to worry about the health of your laptop!
If you thought Micromax would compromise on the quality to achieve such a competitive price tag, then you couldn’t be more wrong. Incorporating a processor from Intel and an operating system by Microsoft, the Ignite is a robust machine. Equipped with a Pentium Quad Core processor that clocks a speed of 1.6 GHz, with Turbo Boost up to 2.4 GHz, Micromax LPQ61 is the multitasker that every student or professional needs. The OS of choice is Windows newest baby, Windows 10. With immensely convenient syncing within the Microsoft ecosystem, every user of the laptop will have access to their data on all their Windows devices when synchronised rightly.
Needless to say, every laptop is used for multitasking, and to help the user to achieve this smoothly, Micromax Ignite includes 4GB RAM. With 1TB of internal storage, the user will never again feel the need to hook up an external storage to the laptop again. The Intel HD graphics processor enables you to play even the most intense of games on the Ignite.
The black beauty, Micromax Ignite, comes with a 1 Megapixel HD Webcam so that you can stay connected with your friends and family, and conduct work video conferences with ease. Powered by a 4500mAh battery, the laptop incorporates a micro card reader, micro HDMI port, and two slots for USB 3.0.
The next series announced by Micromax is ‘Alpha’; although the series is not available for purchase yet, and no specifications have been revealed (or leaked!), it is safe to assume that the Alpha too, will run on Windows 10 and be priced so as to compete with the foreign brands. The Alpha will take flight within the next month, according to Micromax.
Micromax already holds quite a good share in the Smartphone & tablet market and with the launch of Alpha & Ignite, it promises to carve out a larger share of the laptop market too.
Move over Samsung, Toshiba, Sony, and Acer… it’s time for some desi tech!