Micromax Launches Android Go-based Bharat Go Smartphone

Micromax Launches Android Go-based Bharat Go Smartphone

Micromax Launches Android Go-based Bharat Go Smartphone

by May 24, 2018

Micromax has launched its first Android Go-based smartphone named Bharat Go. The smartphone is a welcome addition to its Bharat series of smartphones. The Micromax Bharat Go was first demonstrated at the Mobile World Congress 2018. The Android Go- based Bharat Go is available at Rs. 4,399. However, users can enjoy further discounts as Micromax has collaborated with Airtel to offer a cashback of Rs. 2000 and bring the effective outgo for the smartphone to Rs. 2,399. The Airtel offer is part of its ‘Mera Pehla Smartphone’ initiative.

For the uninitiated, Android Go is a toned-down version of Android. It has been designed by Google to create an operating system that is compatible and works well with low-end smartphones and Android powered devices. The Android Go can efficiently manage with processors that aren’t as powerful. It can also manage with limited storage and less than 1 Gigabyte of RAM. To save and limit data consumption, the Android Go pre-loads “Go” versions of applications such as Gmail, Maps, Chrome, Youtube, Files, Assistant, Play Store and GBoard.

Bharat Go runs on Android Oreo – Go Edition. It supports VoLTE based dual-SIM. It comprises two SIM slots (each equipped to contain a Micro SIM). The Bharat Go smartphone features a 4.5-inch TFT display with a resolution of 480×854 pixels. The smartphone is powered by a 1.1GHz MediaTek MT6737quad-core processor, 1GB RAM, Mali-T720 MP1 GPU, and 8GB of internal storage. The smartphone’s storage is expandable via a microSD card slot (up to 32GB).

The Micromax Bharat Go phone has a 5-megapixel camera in the front and a 5- megapixel camera in the rear. Bharat Go packs a 2000mAh battery, and the company claims that the smartphone can offer up to 7 hours of talk time and 170 to 180 hours of standby time. The smartphone’s connectivity options include 4G VoLTE, Wi-Fi 802.11 b/g/n, GPS, Bluetooth, Micro USB, OTG support, and 3.5mm audio jack. The dimensions of the Bharat Go are 136.5x67x9.6mm and it weighs around 130 grams.

Commenting on the launch of the Android Go-based Micromax Bharat Go, Shubhodip Pal, Chief Marketing and Commercial Officer, Micromax said, “Android Oreo (Go edition) is a compelling proposition for the mobile first economy like India. We are proud to announce the launch of Bharat GO, a smartphone powered by the Android Oreo (Go edition) today. Micromax started the journey of empowering users a year ago with the launch of Bharat series. If we look at the statistics, there is still a huge gap when it comes to smartphone adoption all over the country owing to the lack of affordable smartphones in the sub 5k category. Micromax has always believed in massifying and democratising technology, be it through launching the first phone with qwerty keyboard or the first phone with dual SIM. And today, we are extremely proud to partner with Airtel and Google for the launch of Bharat Go, which will further bridge the need gap of the consumers.”

Micromax Bharat Go will compete with other Android Go-based smartphones such as Asus ZenFone Live L1, and Nokia 1.