Micromax Is Returning With Its Sub-Brand In, Will Sport Stock Android At Affordable Pricing

Micromax Is Returning With Its Sub-Brand In, Will Sport Stock Android At Affordable Pricing

Micromax Is Returning With Its Sub-Brand In, Will Sport Stock Android At Affordable Pricing

by October 20, 2020

It was not very long ago when brands like Micromax, Lava, Karbonn, Intex, etc. were the only ones with the market share of the budget-friendly smartphone market. These Indian brands couldn’t sustain after the Chinese players came in with unbelievably-aggressive pricing. The Chinese giants Xiaomi, Vivo, Oppo, Realme, etc. have now become the top brands in the Indian market where the users are getting a variety of products with full value for their money.

Micromax was last seen in May 2019, where the brand launched Micromax iOne. In June this year, the speculations related to Micromax’s comeback have surfaced in the light of turfs between India and China.

It was today, Micromax’s co-founder Rahul Sharma has made it official on the brand’s Twitter handle. The brand is named ‘In,’ and the video announcement has also revealed a blue box in which it will ship the smartphone. Micromax is focusing on the PM’s vision of self-dependence, and the promotions include hashtags such as #AatmanirbharBharat, #BigAnnouncement, #IndiaKeLiye, #MicromaxIsBack, etc.

Micromax will try to capture the market with ‘In’ smartphones

The video features co-founder Rahul Sharma as he narrates the brand’s birth and how it became the country’s top smartphone OEM. In 2015, Micromax was the 10th largest brand in the smartphone industry, as well. He is also seen acknowledging the entry of the Chinese giants ending up grabbing the market share. The turfs between India and China enforced Micromax’s loyal fanbase to ask the brand to launch an indigenous smartphone. The brand has decided to return with its sub-brand ‘In’ that will focus on the budget segment.

In a recent interview with Gaurav Chaudhary, a tech YouTuber, Rahul Sharma affirmed that the brand will unveil a range of smartphones in the ₹7,000 to ₹15,000 price bracket. Micromax will focus on providing a feature-rich package in the budget segment as it will directly compete with the Chinese giants.

The brand also revealed that the upcoming lineup would not feature MediaTek chipsets with low performance such as Helio P22, G25, and P30. The upcoming smartphones will have a more performance-based approach to lure more and more gamers. The first of the lineup is expected to be launched somewhere in early November, and the OS will be completely stock Android, free from all the ads and bloat.

Micromax’s In smartphones: Expected specs

If we are to believe The Mobile Indian, Micromax will reveal its two models in November. There are high chances for these to be launched on Nov 2. One of the two smartphones will come with Helio P35 SoC with the base variant of 2GB RAM & 32GB onboard storage. Along with the stock OS and 6.5-inch HD+ panel, it will also feature a big 5,000mAh battery. This 2+32GB variant will come with a dual-camera array of 13MP primary sensor paired with a 2MP lens. On the front, it will come with an 8 MP selfie snapper. There will also be 3GB RAM & 32GB storage featuring a triple-camera array with 13+5+2 MP sensors. The front camera on this variant will be a 13 MP one.

Coming to the second one, Micromax will offer the Helio G85 chipset, which is also seen on the Realme Narzo 20 and Redmi Note 9. There are no further details regarding the spec sheet. In another sneak peek, Abhishek Yadav got to spot a smartphone with Android 10, Helio P35 chip, and 4GB RAM on Geekbench. The smartphone was named Micromax IN 1A.

In separate news, Micromax launched two Bluetooth neckband earbuds, named PlayGo N82 and PlayGo T20. The N82 is priced at ₹2,999 and will feature active noise cancellation. The latter will be available at just ₹1,999. The earbuds are available to buy through Amazon and Flipkart.