Instant Messengers and their Popularity

Instant Messengers and their Popularity

Instant Messengers and their Popularity

by June 12, 2014 0 comments

messageText messaging has become obsolete these days as instant messengers have gained preference for they come loaded with myriad features and benefits. With the increasing sales of smartphones and faster internet connections, users are prefer to use instant messenger apps like Whatsapp or Viber to communicate. In the past, customers had to pay for text messages, but that was really expensive for long and several messages.

How Instant Messaging Evolved ?
On the internet, instant messaging broke all barriers to launch in November 1996. This was the time when Mirabilis introduced ICQ, which was a free instant messenger for everyone to use. ICQ used a software application called a client to communicate with an ICQ server.

In the year 1997, AOL introduced voice chat in chat rooms which then paved the way for the other instant messengers. In the year 1998, AOL took over Mirabilis and ICQ and rebranded it. Thus, one can say that ICQ model laid the foundation for its successors that changed the face of instant messaging.

Current Scenario of Instant Messaging  
There are approximately 1.06 Billion instant messaging accounts worldwide. With mobile internet or a Wi-Fi connection, one can easily load the instant messenger apps and start chatting. According to a recent study, there are approximately 89% of total smartphone users who were using instant messaging apps and the highest percentage was in South Korea. In countries such as Australia, there was a low percentage of 36% of smartphone users who were not using instant messengers. Here’s offering you a brief overview of top instant messenger apps –

Whatsapp-LogoWhatsapp – definitely topping the list, its key features include free single and group messaging, sharing of location, lining of mobile phone number etc. Since the inception in 2009, Whatsapp has been capturing markets at a faster rate. As per the figures stated in May 2014, India has more than 50 million monthly active users for which it leads the list of countries heavily using Whatsapp

viberlogoViber – Quite similar to Whatsapp, Viber is becoming very popular these days due to free calling, photo messages, video messages, location sharing, and other interactive features etc. Introduced in 2010, Viber was one of the first apps that offered free voice calling on smartphones. Also, on the offer are Viber options wherein calls can be made from a computer to a Viber mobile user.

Amongst the existing plethora of instant messengers available in the market today, WeChat and LINE are also gaining ground due to their unique features and aggressive advertising campaigns. WeChat and LINE are free services which also offer social games, in-app purchases and other user friendly offers & deals. In fact, they seek to be popular through these offerings and also try to survive on them.
Facebook has also launched its messenger service with several new features. Some of the most commonly used features of Facebook are photo sharing, single contact messaging, group contact messaging, and many more.

messaging-app-reach-india-june-20135457In conclusion, you will find that most instant messaging apps are offering similar services. Instant messaging apps are selected on the basis of the preferences of groups of their contacts and family members.


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