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Not long ago, Micromax started a new smartphone company called YU Televentures in India and launched a new device named YU Yureka. While the first model did not create any buzz in the market, the company aims to turn the tables with the launch of its second offering, which will be called as ‘YU Yuphoria.’ The name of the phone has been chosen by the members of the YU community and it is the first phone to be completely designed and manufactured in India.
Image source – androidheadlines.com
While announcing the launch on Tuesday, Rahul Sharma, the co-founder of Micromax and the Founder of Yu, talked at length about the smart design of the phone. The phone sports a full metal body that not only makes the phone look visually appealing but also gives it an edge over other phones in the same price bracket. Sharma claimed that YU has made four patent applications for the Yuphoria’s design.
The makers of YU Yuphoria have been trying all the tricks in their bag to create a huge pre-launch hype around the phone, YU Televentures is doing everything in its capacity to attract the attention of the consumers towards the phone in the already overcrowded smartphone market. As far as the hardware of Yuphoria is concerned, it comes loaded with advanced new specs, which is a clear indication of how YU will move forward.
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The phone boasts of Qualcomm 410 64bit Chipset, 2 GB RAM, 1.2 GHz Quad Core CPU and Adreno A306 graphics card. For all your storage needs, the phone comes with a 16 GB internal storage capacity; there is also a slot for external microSD card expandable up to 64 GB. You get all this and more at just Rs. 6,999/-, which is a real steal for its price. Yuphoria is equipped with two SIM cards slots, both of which have the capacity to accept LTE SIM cards, thus, making it a future proof handset.
The modern generation of smartphone buyers consider the camera quality of the phone as one of the major criteria before making their buying decision. With Yuphoria, you will not have any such hesitations as the phone boasts of 8MP camera with a sharp f2.2 lens and large 1.4 micron pixel size with quick autofocus feature. The camera not only lets you click crisp, sharp and vivid pictures but also lets you shoot videos up to 1080p video at 30 frames per second (fps) and 720p video at 60 fps. If you are obsessed with clicking selfies and groupies, you would be delighted with the 5 MP front camera, which also comes in handy for video calling and video conferencing.
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For the modern day multi-tasking users to keep their phone running all day long is a big challenge. Well, to count this issue, Yuphoria comes loaded with a powerful 2230 mAh that assures to keep your phone running all day long. The phone has the distinction of being one of first devices under the 10K segment to feature fast charging capability. The battery weighs just about 140 gms, which makes the phone light-weight and easy to handle.
Another feature that deserves a special mention is its fast UI, the phone runs on Lollipop 5.0.2 OS and Cyanogen 12. The new elements of Cyanogen 12 seamlessly integrate Truecaller with the dialer as well as let you customize various applications according to the themes you set. Along with Yuphoria, the company also launched Yu Fit band for Rs. 999/-, which will run in tandem with the Yu app. The band sports an OLED screen and it will show you notifications of e-mails, calls and other fitness benchmarks. With the launch of these two smart devices, the YU Televentures has made it clear that it is here to stay and will be a company that the established players should watch out for.