Google Neighbourly App Now Rolling Out Across India

Google Neighbourly App Now Rolling Out Across India

Google Neighbourly App Now Rolling Out Across India

by November 22, 2018

Google Neighbourly, the app which comes from the company’s ambitious Next Billion Users team, has started its roll out nationally in India. The app, based on a crowd-sourcing model, was launched initially in Mumbai in May this year. It endeavours to offer a platform to enable people to source local information from their neighbours.

Since its launch in Mumbai and Jaipur, the Neighbourly app had reached Ahmedabad, Coimbatore, Kota, Mysore, and Vizag by September 2018. The app is believed to have been downloaded 1.5 million times and has an enviable waiting list of half a million people.

The national roll out will start from Bengaluru and Delhi as the cities topped the waitlist, Google said on Wednesday. The company also plans to add more cities on a daily basis by brining on board cities such as Chennai, Hyderabad, Pune, Kolkata, Chandigarh, Lucknow, and Indore over the next few weeks. Users who are not in these cities can join the waitlist and get Google to enhance the roll out by including their cities in the Neighbourly app. Through the app, people can ask local questions and find reliable and relevant answers from the neighbours thereby forming great hyperlocal communities. The app works in English and eight other Indian languages.

After the initial rollout of the app, Google has conveyed that it found many people expressing interest to join different neighbourhoods. The Google team is working on the feedback and brought in new features such as automatic suggestions on the nearest neighbourhood, switch between multiple neighbourhoods, personalised questions, advice on how to ask response-attracting questions, and information on Top Neighbour status.

Google has revealed some interesting questions asked by people. They have received questions ranging from an inquiry on the source of strong LPG smell to the reason for elephants being seen on the street in a neighbourhood. As per Google, the types of questions being asked and answered by people is giving the company strong insights about the personality of the neighbourhood itself.

“In our research, we’ve found that most of life happens within a 1km radius of where you live,” said Ben Fohner, Senior Product Manager, Google’s Next Billion Users team, in a statement. “We’ve also found that when finding local information, people prefer to ask or discuss with another person. Neighbourly makes it easy to seek advice and recommendations from neighbours who know the area and have similar tastes. That’s why we built Neighbourly, that’s why people use it, and that’s why we’re so excited to make it available to everybody across India.”

The Neighbourly app is available through Google Play and can be downloaded for free. It works with devices running at least Android 4.3 Jelly Bean.