Fujifilm launches the “instax SHARE Smartphone Printer SP-2” and “instax SQUARE SQ6 Taylor Swift Edition” in India

Fujifilm launches the “instax SHARE Smartphone Printer SP-2” and “instax SQUARE SQ6 Taylor Swift Edition” in India

Fujifilm launches the “instax SHARE Smartphone Printer SP-2” and “instax SQUARE SQ6 Taylor Swift Edition” in India

by November 27, 2018

Fujifilm India Pvt Ltd. has announced the launch of two of its new products namely “instax SHARE Smartphone Printer SP-2”, “instax SQUARE SQ6 Taylor Swift Edition” and “instax SQUARE Film Taylor Swift Edition” for instax lovers.

The instax SHARE Smartphone will print high-quality credit-card sized instant photos in just 10 seconds. To cash in to the festive season demand, Fujifilm India will also bring the “instax SHARE Smartphone Printer SP-2” to India. It will cater to the growing demand of users who love creating instant photos from their smartphones.

The “instax SHARE Smartphone Printer SP-2” enables users to print instant photos easily anywhere and at any time. When users send an image to the “instax SHARE Smartphone Printer SP-2” via wireless LAN, they can get photos in just 10 seconds. “instax SHARE Smartphone Printer SP-2” enables printing of high-resolution images of 800 x 600 dots and 320 dpi. It doesn’t, however, show detailed gradations and the facial expressions of a full-length portrait, character or objects as clearly as users would like. Besides, the new laser exposure system installed in the “instax SHARE Smartphone Printer SP-2” enables printing of photos faster while making less noise and thereby offering a delightful printing experience to the users.

The “instax SHARE Smartphone Printer SP-2” also sports attractive filters and templates that make printing enjoyable. Users can enjoy this experience via the app, “instax SHARE.” Using the “custom filter” feature on the app, users can adjust the colour, brightness, contrast and saturation of the image. With the “Collage template”, users can combine two to four images into one instax photo and with the “Split template”, they can split an image into two instax photos.

The body of the device has been designed to ensure a sophisticated appearance. The “instax SHARE Smartphone Printer SP-2” is available in Gold and Silver colour options. It comes with a price tag of INR 13,499/-

Further strengthening the Instax product portfolio is the new addition which is a special edition by itself. The “instax SQUARE SQ6 Taylor Swift Edition” and “instax SQUARE Film Taylor Swift Edition” have been designed by instax global partner Taylor Swift. These two new additions to the instax lineup allow users to shoot and enjoy on-the-spot photo printing in square format. The offerings will be a delight for photograph and selfie lovers.

The “instax SQUARE SQ6 Taylor Swift Edition” features a gold-coloured newspaper pattern on a black base. The stylish body has a design similar to Taylor Swift’s latest record-breaking album “reputation”. The metallic ring around the lens goes well with the gold design pattern and gives the device an exquisite finish.

Taylor Swift’s autograph has been recreated and printed on the back of the body. The gadget also comes with Taylor Swift original camera strap and film case. Original Taylor Swift Edition film, featuring a print of Taylor Swift’s autograph on a black frame, will also hit the market now.

Commenting on the new editions, Mr. Haruto Iwata, Managing Director, Fujifilm India said, “Festivals are just around the corner and it is everyone’s favorite time to capture precious moments and exchange good wishes and adding to the festive spirit, we are proud to announce the much-awaited “Instax SQUARE SQ6 Taylor Swift Edition” and “instax SHARE Smartphone Printer SP-2”. These new additions in our instax range, resonates our commitment towards expanding the world of Instant Photography in India’s growing smartphone market. Globally, both the products have been well accepted, and we are confident to receive the same appreciation from the Indian market as well.”

The products of instax range have been widely used all over the world since its first launch in 1998. The total number of shipments have been over 30 million units across the globe. Fujifilm will continue to spread the instant photo system “instax,” which allows everyone to “enjoy printing photos as they take them” around the world.


Product Specification

 Fujifilm instax SQUARE SQ6 Taylor Swift Edition

Film Fujifilm Instant Film “instax SQUARE Film” (available separately)
Lens Retractable lens, 2 components, 2 elements, f = 65.75 mm, 1:12.6
Viewfinder Inverted Galilean finder, 0.4 x, with target spot
Focusing Motor-driven 3-range switching (0.3 m – 0.5 m/1 ft. – 1.6 ft., 0.5 m – 2 m/1.6 ft – 6.6 ft., 2 m/6.6 ft. and beyond)
Macro Mode (0.3 m – 0.5 m/1 ft. – 1.6 ft.)
Normal Mode (0.5m – 2 m/1.6 ft – 6.6 ft.)
Landscape Mode (2 m/6.6 ft and beyond)
Shutter Release Programmed electronic shutter release, 1.6 sec – 1/400 sec.
Exposure Control Automatic, Interlocking range (ISO 800) : LV 5 – LV 15.5,
Exposure compensation: ±2/3 EV
Film Feeding Out Automatic
Film Developing Time Approximately 90 seconds (Varies depending on the ambient temperature)
Flash In Macro mode: Built-in, low-brightness automatic electronic flash
In a mode other than Macro mode: Always flashing
Charging time: 0.2 sec – 7 sec (using a new battery), Flash charging indicator,
Effective flash lamp range: 0.3 m – 2.7 m/1 ft. – 8.9 ft.
Self-Timer Electronically controlled, approx. 10 second delay, Can be stopped mid-run
LED Display Shooting mode (Auto, Selfie, Macro, Landscape, Double exposure), Brightness adjustment, Flash suppressing, Self timer Mode
Power Supply Two CR2/DL CR2 lithium batteries
Capacity: Approximately 30 instax SQUARE 10-pack film packs with new CR2/DL CR2 lithium batteries
Others Film pack confirmation window, tripod socket (tripod sold separately)
Dimensions & Weight 118.7 mm x 128.1 mm x 58.1 mm/4.7 in. x 5.0 in. x 2.3 in. (not including protrusions)/393 g/13.9 oz. (without battery, strap, and film pack)
Accessories Two CR2/DL CR2 lithium batteries, Taylor Swift original shoulder strap, Three flash filters, Taylor Swift original film case


Fujifilm instax SQUARE Film” Taylor Swift Edition

Screen size 62mm x 62mm (L x W)
Film size 86mm x 72mm (L x W)

Fujifilm instax SHARE Smartphone Printer SP-2

Recording method 3-color exposure with OLED
Film size Fujifilm INSTAX mini instant color film

(sold separately)

Photo Capacity 10 photos/pack
Image size 62 mm x 46 mm
Printing resolution 320 dpi
Printing levels 256 levels per color (RGB)
Interface standard compliance IEEE802.11b/g/Operation frequency/

2.4 GHz (5 GHz is not supported.)

Printing Time Image recording – photo output (Feed out)

Approx. 10 sec.

Approx. printing capacity Approx. 100 prints

(Based on our test conditions)

* Varies depending on the conditions of use.

Power Supply NP-45S (1 piece)
Charging Time Approx. 90 minutes

(Varies depending on battery remaining level)

Operating Temperature +5°C to +40°C/+41°F to +104°F

(no condensation)

Dimensions 89.5 mm x 131.8 mm x 40 mm (excluding projections
Weight 250 g (without battery and film pack)