Digital Marketing in India – Engaging Consumers like Never Before

Digital Marketing in India – Engaging Consumers like Never Before

Digital Marketing in India – Engaging Consumers like Never Before

by November 26, 2012 0 comments

Swati Negi

Swati Negi | Assistant Manager, Publisher Department | vCommission Media Pvt. Ltd.

India is rapidly emerging as one of the most digitally savvy places in the world, – “As we Indians love internet, the internet loves Indians too!” Today, more than 46 million Indian are active internet users and more than 75% of them are online at least 4-5 times a week. Internet usage has gone up by 75%, and with the pace at which internet usage is swamping up the digital market in India, it can be considered at its peak today.

Today, the upswing digital era in India provides the marketer with ground-breaking opportunities to reach and engage consumers like never before. Digital Marketing covers the high-flying components like online adverting, SEM, SEO and PPC which are being practiced by the industries professionals.

In India, the number of online users who are availing the advantage of jaw dropping deals offered by online portals is increasing day by day. Most of the online users are young, well educated and rich on an average.

Keeping in mind today’s hectic schedule, one finds online shopping more feasible especially with the kind of enticing deals these online portals offer which make it hard for one to resist online shopping.

Moving on to some awesome deals offered by e-commerce portals, I can relate to you one of the very recent one which I have taken advantage of. Last month, I bought a Samsung Galaxy S III which cost me around Rs. 35k in the market but when I shopped for it through an online portal using a coupon code I got a discount of whopping Rs. 3k. This is the magic of shopping through online portals.

My shopping has become truly trouble-free as I need not go through the hassle of hunting the right shop and buying the product. Today, most of the portals have come up with cash back warranty too, isn’t that exciting!!

Coupled with this, the digital media in India seems to overpower print and TV campaigns while providing more opportunities for affiliate’s networks too. Today, affiliate networks are diversifying their mode of promotions in order to make most of this upward graph of digital marketing.

When I joined vCommission Media Pvt. Ltd., two years back affiliate marketing was just budding in India and today it is at its max out and most of the networks are following international standards to maintain their separate distinctiveness in the market and not following the rat race.

Most of the affiliates networks have strict compliance department to work on the quality leads. Affiliate networks are generating and giving the premium quality to their client to retain them and their mark in the market too.

Digital Marketing has its own uniqueness, it monitors the customers at a very close level and thus provides instant feedback about any campaign, as one can easily access data like- what is being viewed the most, or which product is selling as the hot cake, how many people are visiting the portal, etc and with such vital information, a marketer can effectively design a successful marketing plan for future.

Digital Marketing has turned out to be cost effective and fast medium of advertising and at the same time its audience is growing with leaps and bounds. It comes as no surprise that most business houses give digital marketing a lot of thrust and importance.

Till now, Indian consumers were skeptical about the product and whether they will like it or not, the warranty and returns policy of the online portals.  But with the offering of COD and no questions asked return policy, most of the Indian consumers are willing to go ahead with the purchase.  Yes, eBay is the very latest example of that. In their latest TVC, eBay flaunts ‘eBay Guarantee’ as its USP to entice cynical Indian online customers.

With so much on the offer for the consumers, digital marketing is indeed going big ways to attract Indian consumers to shop online with the least number of clicks.


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