Dell Inc, one of the leading computer technology corporations was founded by Michael Dell in 1984. No point for getting that right. But, do you know the actual secret behind the company’s instant success? Well, not ‘instant’ actually, but it did come within a very short period. So, what was it? Nothing but an highly effective marketing technique.
Of course, it wasn’t just Dell experimenting on marketing strategies. Other players in the business too had their own bunch of strategies in place. However, Dell seemed to be dealing with things a bit differently. Michael Dell believed that the consumers would largely appreciate the idea of buying customized computers from the manufacturer itself rather than having to deal with a retailer.
Initially, Dell mostly targeted the medium and large sized businesses requiring highly customized computers that would rightly fit their business necessity. In order to further accelerate its marketing campaigns, Dell soon started promoting its products at trade shows, technology magazines and other mediums that specifically targeted the corporate biggies.
After concentrating too much on the corporate market, Dell shifted its focus on personal consumers such as students and families in the earl 2000. Once again it was customizability and quality support that greatly contributed towards the further success of the company. In recent years, Dell did witness a slow down in its corporate business and therefore increased it efforts towards attracting more number of personal computer users.
It was only in 2007, that Dell decided to tie up with popular computer retailers such as Officeworks, Best Buy and Wal-Mart. However, the company’s direct-to-customers marketing initiative still continues. No wonder why then the the ‘Dell and the Consumer’ connection seems to be an unbreakable one.