With the launch of BlackBerry’s Passport, one can surely say that this company has really pushed theright buttons this time. Barely, hours after the launch of the Passport, it was sold out—leaving thousands in despair and wanting. To fuel the demand BlackBerry even offered a lucrative discount that augmented the sales even beyond expectation. So what is the USP of BlackBerry Passport? Why is it selling like hot cakes?
As a phone manufacturer, BlackBerry is well-known for offering some of the best mobile security features to the users. In fact, most phone experts will agree that security is the backbone for BlackBerry. If the Passport is compared with the other phones from BlackBerry, the Passport phone surely has additional security features and not merely restricted to secure messaging. For decent hardware and a fantastic operating system, you will find the Passport is surely a good deal in today’s mobile market.
Here are some key hardware specifications of the Passport:
- 801 series quad-core processor with 2.2 GHz SnapDragon CPU
- 32 GB of storage (expandable up to 128 GB with a microSD card
- 3GB RAM
- Powerful external speaker
- BlackBerry Operating System BBOS10
- Android 4.3 runtime feature
When the aforementioned features are compared with the iPhone model of the same price range, you will find that the latter has 1GB memory and only a dual core processor. Although the touchscreen is a teen sensation these days, you will still find a large populace still comfortable with the physical keyboard. To bring the two worlds together, BlackBerry has blended the physical keyboard with the virtual or touch keys. Thus, users will now have a fourth virtual row of keys with the BlackBerry Passport. While the critics of BlackBerry Passport are busy indulged with the unconventional shape of the Passport, the users are freely enjoying the keyboard, word flicking and other superb functions of the BlackBerry Operating System BBOS10.
When you see the features of the Passport, you will get a feel of the computer mouse as well on this device. Yes, this is true because the physical keyboard also acts similar to the mouse and gives its users another way to scroll through the content. This comes very handy when there are very long e-mail messages to be read. If you had a BlackBerry phone that was running on the BBOS 7, then you may recollect this same feature. This BlackBerry is not only introducing new applications and features, but it is also bringing back old features that were considered to be history.
With the introduction of the Passport, one can see that BlackBerry has not compromised on any features that are needed the most by the users. In addition to enhanced battery features, the Passport is also offering a good web browser and a unique screen resolution. There is an Android 4.3 run time features that also allows BlackBerry users to download and run Android Applications. Since there are many features that need enhanced security features, BlackBerry has not compromised on the security of this phone. In the market, BlackBerry is still the leader in mobile security and with the launch of the Passport, it continues with the legacy.
In the mobile market, you will find a strong domination of iPhones and the Galaxies, but with the launch of the Passport, BlackBerry is aiming to gain its market share and instill confidence in the users. As a brand, BlackBerry is very strong, but it was seen losing the race in the last few years. Now with the new entrant, it will surely think if gaining more grounds.