BlackBerry? Why Not Something Else?

BlackBerry? Why Not Something Else?

BlackBerry? Why Not Something Else?

by November 27, 2012 0 comments

You may be a proud owner of the most expensive Blackberry smart phone on the planet, but are you aware of where the name ‘Blackberry’ actually came from? No, it wasn’t because the founder loved blackberries a bit more than you do.

Blackberry logoIt was way back in 1991, when the first BlackBerry device was introduced by Research in Motion (RIM). The company had hired a consultancy named Lexicon Branding to come up with a suitable title for its range of wireless messaging devices. Earlier, RIM did try it’s luck on working out on a few names on its own by playing around with the word ‘e-mail’. However, Lexicon convinced RIM to do away with formal titles that would probably contribute towards raising one’s blood pressure. RIM then decided to come up with something more natural and entertaining that will make the clients feel at ease.

Lexicon noticed that the tiny keys on the older RIM devices largely resembled drupelets and this is where the name came from. As a result, RIM finally decided to settle down with the word ‘BlackBerry’ and that was it.

However, this doesn’t seem to be the only story behind the introduction of the name ‘BlackBerry’. The web is flooded with thousands of legends out of which many sound too silly and completely off the track. Take for instance a claim that states that one of the executives at RIM initially insisted that the brand be called as ‘Strawberry’, as the buttons on the RIM devices resembled the seeds in a strawberry. However, RIM thought that the name ‘Strawberry’ was not too appealing and therefore needed to be a bit more stronger. “Why not Blackberry?”, the executive yelled and there it was. No matter how convincing this one may sound, you got to bet your money on the first one.


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