The Steve Jobs theatre, Apple Park, Cupertino, California, is where the new chapter of Apple Inc. will be written on the 12th of September, 2017. Media invites have been sent out for the most awaited launch of the year. The invites feature a tagline “Let’s meet at our place”.
The 10th anniversary model is expected to redefine the smartphone industry with its revolutionary features. The company is expected to unveil the iPhone 7s and iPhone 7s Plus, extensions of the existing version, along with the new iPhone 8 with an edge to edge OLED display. Apart from this, the expectations are to see the launch of a new Apple watch with LTE connectivity, new 4K Apple TV with HDR and the new version of the OS, iOS 11. Augmented reality (AR) will be something to watch out for this year, as it is rumoured that the company has given this an equal importance as its other features.
iPhone is usually available on market 2 weeks after the launch in the United states and after 6 weeks in India. The price has not been officially disclosed, but it is expected that it would higher than its predecessor.