Apple Cuts iPhone X Production By Half, Could Be Due To Weak Sales

Apple Cuts iPhone X Production By Half, Could Be Due To Weak Sales

Apple Cuts iPhone X Production By Half, Could Be Due To Weak Sales

by February 1, 2018

iphonexx

Apple used to launch one iPhone per year. Under Tim Cook’s leadership, the company started unveiling a duo. And now more recently, Apple launched a total of three handsets: iPhone 8, iPhone 8 Plus, and iPhone X (ten). The latter was the most expensive among the lot. It was the first iPhone to feature a bezel-less screen. It was well received by the reviewers. But, it seems consumers are not warming up to the idea of splurging so much money on a smartphone.

As reported by Nikkei, Apple has decided to cut production of the iPhone X. It is said that the decision is based on the slow holiday and year-end sales.

Another possible reason could be that Apple is not happy paying its rival Samsung $65.50 per OLED panel. Adding up other Samsung components, the Korean company gets $110 for every iPhone X unit. The Cupertino company might be looking to keep the production down until it finds another affordable OLED supplier. Japanese screen maker Sharp and Korean LG are already gearing up to compete with Samsung for iPhone X display orders.