To disclose the unknown, reveal the unseen, Gizmo Gyan is out with yet another amazing tech story that you probably must have never heard of before – This blog about America Online (AOL). AOL started out in 1985 when the internet was still in its infancy. It is presently one of the top American global-brand companies responsible for developing and investing into brands and websites. However, very few know that the company actually started out as ‘Control Video Corporation’ which dealt with an online gaming service called ‘GameLine’.
GameLine was an initiative taken by Bill von Meister the founder of ‘Control Video Corporation’. The service allowed subscribers to download games temporarily and also keep a track of high scores at just $1 per game.
In 1983, the company hired Steve Case as the marketing consultant for the company, while Jim Kimsey was appointed as the manufacturing consultant. Meanwhile Case was elevated to the position of vice president and soon became the CEO. It was during this period that the company underwent a complete transformation. In 1985, the company grew to become the leading internet service. This was the time when ‘internet’ was something very new and not known to all.
In 2000, AOL merged with ‘Time Warner’ a media giant. However, the relationship lasted only for 9 years and ended up in 2009. Soon after parting, the company once again decided to get into what it was actually known for – buy and establish media sites. In 2010, AOL bought ‘TechCruch’, a tech news blog for $ 30 million. Huffington Post was later acquired by the company at a whopping $ 315 million.
So, from a video game service provider to the leading internet service, the journey was indeed a long one. No doubt, AOL did witness numerous hurdles along the way. But, still it has delivered to the best of services to its customers in best possible manner.