AO Smith Launches Green Series RO Purifiers That Save Waterby Ajinkya November 22, 2017
American brand AO Smith is quite popular for its water heaters across the globe. After cementing place in the household and industrial geyser category, the company is planning to make a dent in the water purifier segment in India.
To stand out in the noise, the company is betting big on water conservation. Its recently unveiled Green RO (Reverse Osmosis) water purifier, using Advance Recovery Technology (ART) to cut down on the water wastage during the filtration. The Green RO Water Purifiers also incorporates cutting edge SCMT (Silver Charged Membrane Technology) and an eight-stage purification to purify the water. Th appliance also comes with a mineraliser that reintroduces essential minerals such as natural calcium and magnesium to the drinking water.
The entire AO Smith water purifier range comes with one-year comprehensive warranty, which covers filters and RO membrane. The company also promises one-day resolutions in after sales service.
The brand claims that it is among the top three players in the water heater category in India. The ever-growing water purifier market is currently pegged at about Rs 3,000 crore, so obviously AO Smith sees a huge growth opportunity in this field. Its water purifier line-up has already been introduced to 23 cities. Now, it is planning big to gain traction in tier 2 cities early next year.