AMAZON PRIME V/S FLIPKART F-ASSURED: THE BATTLE OF SUPERIOR SERVICESby Rajshree Faria July 25, 2016
There was a time when retail stores fought a massive, yet subtle brand campaign against each other. Then, e-commerce websites came in, and these stores became outmoded. CouponRaja is one such portal where you can find offers and deals for Amazon, Flipkart and more. However, now the battle has gained a new platform, the Internet! With the focus increasingly shifting to the consumer’s satisfaction, more and more online shopping giants have taken on new strategies and services to keep their customers engaged with their services, case in point- Amazon’s Prime service in the U.S, and the soon-to-be-launched Flipkart’s F-Assured services in India.
Even before rumours of Amazon starting their Prime services in India can take hold, the Bangalore-based Flipkart has revealed its plans to launch its newer, better service named ‘F-Assured’. Intended to supersede its own ‘Flipkart Advantage’ service which was launched to counter Amazon’s ‘Fulfilled’ promise, F-Assured is designed to keep the millions of online shoppers in India interested before Amazon has a chance to take them away with its Prime.
Let’s take a look at the services that Amazon Prime is offering its consumers, making it one of the most successful e-commerce websites, especially in the U.S:
Prime access to videos & music:
As a Prime member, the user gets access to hundreds and hundreds of films and TV shows, including Amazon’s original series like ‘Transparent’. If you just want to entertain your ears, then you can access over a million songs, ad- free, on Prime Music.
Free same day or two-day shipping:
Once you become an Amazon Prime member, you can stop being worried about forgetting to buy presents as Amazon will deliver them to you on the same day or within two days, for free. There is no minimum order size, and you get unlimited deliveries, at $10.99 a month as membership.
Online storage with Amazon Drive:
Forget Google Drive and OneDrive, Amazon brings its Prime members an online storage where you store all your cherished photos and access them from anywhere, from any device.
Free access to lakhs of Kindle e-books:
Engage the bibliophile in you by accessing the over 8, 00,000 e-books from Kindle’s library.
Lightning access to Lightning Deals:
As a Prime member, the user gets access to Amazon’s famous Lightning Deals, 30 minutes before the other users.
Now let’s check out what Flipkart’s F-Assured services will have to offer ITS millions of users:
Six different quality checks:
If you thought that Flipkart Advantage got you the best quality products, then F-Assured will take ‘quality’ to the next level with six different levels of quality checks to ensure that you don’t receive a brick instead of a Smartphone on your next order. Also, consumers will receive better return policies on their purchase.
Free same day or next day delivery:
House visits for technical assistance:
Can’t figure out how to use the new ‘Marshmallow’ Smartphone? Don’t fret; a technical representative from Flipkart will be at your doorstep as soon as possible to help you out with any problems you may be facing with your electronics.
While Amazon Prime offers a cloud storage service and access to music & videos to its users, Flipkart’s F-Assured will ensure that one of India’s fastest growing sectors- electronics- will reach the masses better and help in improved customer satisfaction.