Affiliate Marketing In India

Affiliate Marketing In India

Affiliate Marketing In India

by September 3, 2012

Sudhanshu Kapoor Manager Affiliates OMG India

Affiliate marketing is a concept where a third party Known as affiliate or publisher, acts a virtual sales team of an advertiser (also known as merchants) by placing ads and links on their website, which will direct visitors to website of established retailer(merchant). Every time visitor goes on to make a purchase, or another specified transaction like a lead or click, affiliate receives a commission.

Affiliate marketing, an industry born in the late 90’s is still in its infant stage in India in comparison to developed affiliate markets like US and UK.  However in last two years we have seen an outstanding growth in this industry and more awareness among ecommerce players about using it in their marketing mix. As internet commerce booms curious digital marketers are constantly looking for better and reliable way to get their products into the hands of consumers and that’s where Affiliate networks like OMG India come’s into play. An affiliate network acts as an intermediary between merchants (advertiser) and affiliates and provides a pure performance based approach where merchants (advertisers) would only pay for pure performance i.e. when a sale or lead has been recorded. It is different as compared to traditional online marketing where while working with AD network marketers need to spend on cost per click or impressions without any guarantee for performance.

As an affiliate marketer today there are numerous affiliate programs and affiliate networks to choose from. For example,  we can use Makemytrip coupons from CouponRaja.  Some of the best affiliate programs from top Indian e-retailers that an affiliate can join in India at present are Makemytrip ,Flipkart ,Yatra ,Homeshop18 ,Snapdeal ,Cleartrip ,Dominos ,Jetairways ,Yebhi ,Myntra ,Naaptol, Indiatimes shopping ,Jabong ,Zoomin ,Inkfruit ,Rediff shopping ,Dealsandyou, Zovi, Seventymm ,Firstcry ,Babyoye ,Hushbabies ,Zivame ,Suratdiamond ,Futurebazzar Rediff online shopping ,Fernsandpetals to name a few. For novices in this industry the best way of learning and understanding affiliate marketing is to start a blog and join leading affiliate networks like OMG India, Troo Trac, DGM etc. Affiliate marketing is definitely not a way to become a millionaire in a month but for people willing to learn and spend time it could make fortunes and off course this career path gives you flexibility to work in your pajama’s sitting on your Couch.